Advertising practice demands attention to detail, adherence to deadlines, a strong work ethic,
professionalism, and positive collaboration with colleagues and clients. This qualification ensures
that students understand advertising agency processes, systems, and technical methods in general,
while specialising in the areas relevant to their role. Competencies covered include copywriting, art
direction and design, client service, media buying, television/radio production, and print production.
Graduates are prepared to contribute effectively to advertising campaigns and deliver quality
outputs within professional settings.
