Qualifications Details

Apply core marketing principles to plan, implement, and evaluate marketing strategies within
various business environments. Graduates will be equipped to conduct market research, analyse
consumer behaviour, develop marketing and sales plans, manage promotional and advertising
activities, and support brand positioning initiatives. They will be able to contribute to sales growth
through effective communication, customer relationship management, and data-driven
decision-making. The qualification also prepares students to operate ethically and professionally
within organisational structures, adapt to changing market conditions, and support overall
business objectives through sound marketing management practices.

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